DIRECTOR OF DIGITAL MARKETING

Our client, a domain leading tech company building cloud-based enterprise products is seeking a Director of Digital Marketing who will be responsible for growing the business through digital marketing efforts. This role will lead efforts to acquiring new customer accounts across a variety of digital channels, as well as go-to-market initiatives in new segments. This role will be hyper focused on marketing and product launches for new market entries and pipeline generation.

Responsibilities
 

• Develop and execute long-term digital marketing strategy to drive fast-paced, ongoing growth to achieve quarterly and annual revenue targets
• Lead, grow and develop a digital marketing team
• Oversee paid acquisition strategy in partnership with agencies, understanding the needs of regional markets and segments
• Optimize spending to ensure return on investment
• Develop campaign and integrated marketing strategies across digital channels to drive pipeline
• Oversee creation of demand generation content to drive customers through buyer’s journey
• Adapt digital marketing strategies based on different market segmentations – enterprise vs. mid marketing, high-touch vs. transactional, etc.
• Responsible for major marketing and product launches focused on new market entries and pipeline generation
• Collaborate and communicate effectively with team members to ensure cross-functional alignment, campaign development and execution 

 
Qualifications
 

• BA or BS in marketing or related field
  15 years digital and/or integrated marketing experience
  Solid experience at B2B technology companies
• The ability to manage multiple stakeholders at all levels and functions
• A proven track record of growing the business via digital acquisition strategies
• Experience building highly technical enterprise security products a PLUS
• Experience in building and leading teams
• Excellent data analysis skills
• Able to demonstrate innovation, successfully tackling challenges in new and creative ways in often-stressful, deadline-intensive environments

 
 

Lois Siegel